Strategies to Manage Your Gross Margin and Increase Profitability

If you are attaining your projected sales numbers, but your cash flow and overall profits are not where you’d like them to be, you may need to better understand and manage your gross margin. No matter how high sales are, an unmanaged gross margin will likely result in a lower gross margin than expected. To learn more about managing your gross margin and ways to improve profitability, I suggest reading this article by morebusiness.com. These six concepts (especially #2 and #3) are very simple to put into practice and are many times overlooked.