How can a company improve financial performance?

Improving financial performance first requires that you compare your company’s performance against the competition.  Most owners of small and medium sized businesses are caught up in the daily details of business and require a little help in identifying the profit leaks in their operations. At that point, you have direction for improvement, and as we say at B2B CFO®, “first direction, then velocity.”  Goal clarity comes into sharp focus once troublesome areas are identified and can be met head on.