Martin's Articles & Media
You Know You Need An Executive Swat Team When…
What do you get when you combine an Indian Chief, “Joe Isuzu”, a Bean-Counter, and a Computer Geek? No!… not the business version of the Village People… Rather, you have an Executive SWAT Team that can quickly turn around a company that is in desperate need of reorganization, or help a small company get to…
Read More >The Cpa Journal March 1988
The Bernoulli Box: A Low Cost Alternative to Sharing Data in Limited Environments (The CPA Journal, March 1988, pp. 68-69) A Bernoulli Box is a removable hard disk cartridge storage device or to put it another way, diskette drives that accommodate 10 or 20 megabyte cartridge diskettes. The two advertised and perceived uses of a…
Read More >On Leadership..
Leadership in a Competitive Market Leading by Example: Woody Allen was quoted as saying, “80 percent of life is just showing up.” He was right. Good leaders are “present” in their lives and others can depend on them to thoughtfully and predictably accomplish whatever goals have been set forth. If they also manifest presence and…
Read More >Webstore Development
Development of the Synaro Webstore at Page Digital, Inc. Situation: Page Digital was an enterprise software provider that sold and supported business software for order entry, accounting, warehousing, inventory control, and manufacturing. The company was using older technology that had no Internet components and which had no capability for integrating an online webstore. One of…
Read More >Companywide Sales Force Office Automation
Catapulted Revenues with a New Sales Force Office Automation Program Situation: One of the nation’s largest homebuilders had 155 model home sales offices in new subdivisions around the United States staffed by over 300 salespeople who sold Richmond American lots and homes. These salespeople would assist prospective homebuyers in selecting lots and model types, adding…
Read More >Slashed Costs To Dramatically Improve The Bottom Line
Situation: Coopers & Lybrand was using an outside partnership tax return preparation service bureau to prepare all partnership tax returns nationwide. Use of this service was costing the company millions of dollars annually in fees to this outside vendor, due to “special allocations” and oil and gas depletion schedules needed for the preparation of these…
Read More >Design Development Of New Information System
Situation: First Assured Warranty was using a proprietary order entry and claims administration system (FAIS) that was written in a procedural language that did not anticipate the existence of the Internet. Numerous elements within the system were “hard-coded” making expansion virtually impossible. As the company grew, the complexity of the business model increased, and the…
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